Consumer product visionary and Altwork Signature Station owner brings growth leadership to one of the most advanced workstations ever engineered
Laguna Hills, CA — June 3, 2025 — Altwork, maker of the Signature Station — the world's most advanced adjustable workstation — today announced that Tim Angel, founder of ZUGU Case, has joined the company as Chief Executive Officer and investor. Angel brings to Altwork a proven track record of building premium consumer products from the ground up, a deep belief in the power of precision engineering, and something most incoming CEOs cannot claim — he was already a devoted daily user of the product he is now leading.
A CEO Who Owns One
Tim Angel did not come to Altwork through a board search. He came through the product. A daily user of the Signature Station, Angel experienced firsthand what the engineering team at Altwork spent over a decade building — a workstation that moves with the body through every hour of the workday. When the opportunity arose to become both an investor and the company's first dedicated Chief Executive Officer, he did not hesitate.
"I've built my career around finding products that solve a real problem better than anything else in the world and then making sure the right people know about it," said Angel. "The Altwork Signature Station is that product. The engineering behind it is extraordinary. The problem it solves is universal. And the brand it is becoming is one I am proud to lead."
Built to Make the Best
Angel founded ZUGU Case in 2010 at the age of 25 after identifying a gap in the iPad accessories market that every other manufacturer had overlooked — a case that was genuinely stable, genuinely functional, and genuinely well-designed. He built ZUGU into one of the most recognized iPad case brands in the world, growing the company to over one million dollars in monthly revenue by relentlessly focusing on a single product and refusing to compromise on quality.
The parallel to Altwork is not accidental. Like ZUGU, Altwork was founded by people who saw a problem nobody else was taking seriously enough — and spent years engineering a solution worthy of it. Like ZUGU, the Signature Station is a single product executed to the highest possible standard. And like ZUGU, Altwork is now at an inflection point where great engineering meets the leadership and marketing vision required to reach the people who need it most.
"Tim has always understood that the best products in the world deserve the best possible presentation," said Che Voigt, co-founder of Altwork. "He is a builder, a product person, and someone who believes in what we have created here. Having him lead this company into its next chapter is exactly right."
The Brand Altwork Is Becoming
Angel's arrival as CEO coincides with the launch of Altwork's most significant brand evolution since the company's founding. The Spring 2026 brand refresh — developed in partnership with brand strategy and design firm STEL Designs — repositions Altwork from an ergonomic pain management solution to a premium performance workstation built for top performers. The new identity is anchored by a purpose statement that reflects both the product's engineering heritage and its human promise: Altwork exists to engineer the conditions for peak human output, built without concession, for the people who notice the difference.
The rebrand introduces a refined visual identity, a new verbal identity built around the concept of bioperformance — creating the biological conditions for peak human output — and a marketing strategy designed to reach the founders, creative directors, athletes, and high-performers for whom the Signature Station was built.
For Angel, the timing is not a coincidence. It is a conviction.
"The Altwork Signature Station is the only bioperformance tool that makes your workspace look better while making your body perform better," said Angel. "Most things that are good for your body don't look good in your home. This one does both. That is a rare thing. And we are just getting started telling that story."
About Altwork
Altwork was founded by aerospace engineers Che Voigt and Jon [LAST NAME] with a single goal: to build the workstation they needed and could not find. The Altwork Signature Station is the result of over a decade of engineering research and development and represents the most advanced adjustable workstation available. It moves through sitting, standing, reclined, and zero-gravity positions at the press of a button, with every component following the body automatically through its full range of motion. Altwork is headquartered in San Mateo, CA and ships throughout the United States. The Signature Station is available at altwork.com and for test drive at select locations nationwide.
About ZUGU Case
ZUGU Case was founded in 2010 by Tim Angel with a mission to build the best and most innovative iPad cases in the world. ZUGU has grown into one of the most trusted iPad accessory brands globally, recognized for its signature multi-angle stand, premium materials, and uncompromising commitment to function and design.
